Illustrated talk, 20–45 minutes
- VR, AR, MR are short-term distinctions based on technology limits; all are immersive experiences (XR)
- Immersive experiences have been episodic; barriers to extended sessions (4+ hours a day) are falling rapidly
- XR is a profoundly social medium, but very few people have experienced this aspect today
- Use cases in the enterprise (collaboration, training) are growing rapidly
- Brands need to focus on being present in social XR platforms vs. creating bespoke, episodic experiences