Voice is the natural medium for delegation, but today’s voice assistants do not substantially offer it. Google’s announcement of Duplex is a step towards assistants that are good at delegation. The prospect of large audiences who are in the habit of delegating to machines creates a new surface for influence and trust. It is bothContinue reading “Voice: the rising value of delegation”
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Digital assistants: how not to fall off the edge
A version of this article appeared in Campaign. As assistants integrate with messaging channels and our interaction moves from focused to ambient, brands need a clear strategy. Digital assistants — a staple of science fiction, from Hal to Jarvis — now promise to be genuinely helpful to millions of people. After a shaky, over-promised start,Continue reading “Digital assistants: how not to fall off the edge”